25 livros de Neuromarketing


  1. A lógica do Consumo: Verdades e Mentiras Sobre por que Compramos (Martin Lindstrom) - https://amzn.to/3tdDUhN

  2. Neuromarketing: A Nova Pesquisa De Comportamento Do Consumidor (Pedro de Camargo) - https://amzn.to/3atxtRe

  3. O Cérebro Consumista: Conheça os Segredos Mais Bem Guardados para Vender Para a Mente Subconsciente (A. K. Pradeep) - https://amzn.to/3MlQjqM

  4. Brandsense: Segredos Sensoriais por Trás das Coisas que Compramos (Martin Lindstrom) - https://amzn.to/3awvSKI

  5. Neuromarketing: O efeito da ancoragem do contexto e o papel dos neurotransmissores na mente dos consumidores (José Chavaglia,‎ Breno Maia Ramalheiro e José Antonio Candeias Bonito Filipe) - https://amzn.to/38RZ3r9

  6. Neuromarketing: como a neurociência aliada ao design pode aumentar o engajamento e a influência sobre os consumidores (Darren Bridger e Afonso Celso da Cunha Serra) - https://amzn.to/3ti587c

  7. Nudge: Como tomar melhores decisões sobre saúde, dinheiro e felicidade (Richard H. Thaler e Cass R. Sunstein)- https://amzn.to/3GSAyXe

  8. Rápido e Devagar (Daniel Kahneman) - https://amzn.to/3Nrhd1S

  9. As três mentes do neuromarketing (Marcelo Peruzzo) - https://amzn.to/3QfjHCv

  10. Neuromarketing for dummies (Stephen J. Genco, Andrew P. Pohlmann e Peter Steidl) - https://amzn.to/3xlvyau

  11. Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain (Patrick Renvoise e Christophe Morin) - https://amzn.to/3xtjl2z

  12. Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability (Darren Bridger) - https://amzn.to/3zknMzc

  13. Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age (Sam Page) - https://amzn.to/38R4si2

  14. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Roger Dooley) - https://amzn.to/3xnwA61

  15. The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime (Christoph Morin e Patrick Renvoise) - https://amzn.to/3xk3lAJ

  16. Consciousness Explained (Daniel C. Dennett) - https://amzn.to/394zRxN

  17. Decoded: The Science Behind Why We Buy (Phil P. Barden) - https://amzn.to/3NlBFkx

  18. Decoding the New Consumer Mind: How and Why We Shop and Buy (Kit Yarrow) - https://amzn.to/3teqAKo

  19. Hooked: How to Build Habit-Forming Products (Nir Eyal) - https://amzn.to/3xhXaxh

  20. How Customers Think: Essential Insights into the Mind of the Market (Gerald Zaltman) - https://amzn.to/3tgHpUG

  21. Introduction to Neuromarketing & Consumer Neuroscience (Thomas Zoëga Ramsøy) - https://amzn.to/3awwyzK

  22. Nudge (Richard H. Thaler e Cass R. Sunstein) -https://amzn.to/3mhH6Fr

  23. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Dan Ariely) -https://amzn.to/3tgWHZS

  24. The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives (Shankar Vedantam) - https://amzn.to/3NrhL7W

  25. Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing (Douglas Van Praet) - https://amzn.to/3aJiJOr

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